SEO and meta tags

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Updated over a week ago

A. What are meta tags?

They are elements that are added to the HTML code of a web page containing relevant information about the content of that web page. This information is not visible to users, as it is only used internally by search engines, except for the title and description, which are visible in search engine results.

B. How do I modify them?

With your Witei website you don't have to worry about them, as we take care of configuring them for you, taking into account the different pages that make up your website and the languages.

If you still want to edit them, you can modify them in the advanced configuration:

1. Side menu > web > JavaScript and CSS

2. Include the ones you want to use.

Important: if you fill in these settings the meta tags we provide will no longer be used.

C. How to include them?

The most important meta tags to take into account are:

  • title: title that appears in the browser tab. It is recommended that it contains words present in the web and does not exceed 65 characters.

  • description: brief description of the page content.

  • keywords:: keywords separated by comma. They must be words related to the web.

For the page to be shared in the best way on social networks, it is important to include the opengraph tags that define the information that will appear in the page preview. There are social networks that also look for more specific tags, such as twitter for the construction of the so-called "Twitter Cards".

An example of tags for social networks:

<--! OpenGraph -->
<meta property="og:site_name" content="TU Inmobiliaria" />
<meta property="og:title" content="TU | Encuentra la casa de tus fantasías" />
<meta property="og:type" content="website" />
<meta property="og:locale" content="es_ES" />
<meta property="og:locale:alternate" content="en_US" />
<meta property="og:url" content="http://wwww.tokyo.witei.com/" />
<meta property="og:description" content="TU Inmobiliaria es una agencia inmobiliaria especializada en la venta de viviendas de segunda mano. Cuenta con un equipo de expertos del sector, localizado en Madrid."/>
<meta property="og:image" content="https://static.witei.com/static/landing/images/og_image.15ab3ea75904.png">

<--! Twitter -->
<meta name="twitter:url" content="http://www.tokyo.witei.com/" />
<meta name="twitter:card" content="summary" />
<meta name="twitter:site" content="@witei_es" />
<meta name="twitter:title" content="Tu Inmobiliaria | Encuentra la casa de tus fantasías" />
<meta name="twitter:description" content="TU Inmobiliaria es una agencia inmobiliaria especializada en la venta de viviendas de segunda mano. Cuenta con un equipo de expertos del sector, localizado en Madrid."/>
<meta name="twitter:image" content="https://static.witei.com/static/landing/images/twitter_image.b845b55eb0d2.png" />

As you can see, there are tags very similar to each other, for example description og:description and twitter:description , so their content is usually the same since they share the same intention.

If you have any questions, feel free to write us through the chat.

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