A. How do I use Google Tag Manager
Google Tag Manager is a tool where you can manage all the meta-tags, scripts, tracking pixels, plugins and widgets on your website.
In order to use it from Witei you must:
Create your Google Tag Manager account and add the ID provided to you in the corresponding field of your web configuration in Witei from the Left Side Menu > Web > Google services.
Read the Google Tag Manager instructions before making any changes to your website.
If you want to verify that it is correctly active, we recommend you to activate the Google Chrome extension called: Google Tag Assistant Legacy.
B. How to configure Google Search Console
Google Search Console is a tool that allows you to track everything about your website from Google's point of view.
When you create your account, you will need to add and verify your domain. The simplest and most effective way to verify it is by using Google Tag Manager.
If you have an active Google Tag Manager account on your website and you have publish or admin permissions, you can verify your website ownership using the Google Tag Manager container snippet code.
You must be logged into Google Search Console with the same Google account used to manage Google Tag Manager.
To verify ownership using a Google Tag Manager tag:
Open Google Search Console using the same Google account that has edit access in Google Tag Manager.
Read the requirements for this verification technique.
Select Google Tag Manager on the verification details page for your site and follow the instructions displayed.
You must use the container snippet and you must have permission to publish to the Tag Manager container.
Also, Google Tag Manager container IDs are only used to verify ownership of a website.
If you have the necessary permissions in your Tag Manager account, verification will be immediate. Please note that at no time is Tag Manager data accessed.
If verification fails, please refer to this Google help center article.
C. How do I set up Google Analytics
Google Analytics is a free Google service that allows you to view your web statistics.
The steps you need to follow to synchronize your Witei website with Google Analytics are as follows:
Create a Google Analytics account.
Register a new property and view.
A tracking code like this will be generated: UA-XXXXXXXXX-Y
Enter the code in the field in your web configuration.
After 24 hours you will start to see the graphs of your website.
D. Facebook Pixel
The easiest and most direct way to include the Facebook tracking pixel on Witei websites is by using Google Tag Manager.
Google Tag Manager is a free tool to intuitively manage all the plugins you want to add to a website (Facebook tracking pixels, Google Ads, Linkedin Ads, Widgets and much more).
You can add the Facebook pixel to your Google Tag Manager account to measure and optimize the results of Facebook advertising.
To install the Facebook pixel in your Google Tag Manager account you need to follow these steps:
Log in to your Google Tag Manager account.
Select the website container and click on Add a new tag.
Click Custom HTML Tag and type the tag name.
Go to Facebook Event Manager and select Add event.
Select From a new website.
Select Install code manually.
Select Copy code to copy the entire base code of the pixel.
Go back to Google Tag Manager and paste the code into the HTML container.
Click the Advanced Settings drop-down menu and select Once per page under Tag firing options.
Under Fire On, select All Pages.
Click Create Tag.
If you want to check that the pixel works, we recommend you to access the Meta help center to find out how to do it.
If you want to verify that it is correctly active, we recommend you to activate the Google Chrome extension called: Meta Pixel Helper.
E. TikTok Pixel
The fastest and simplest way to include the TikTok tracking pixel on Witei websites is by using Google Tag Manager.
Google Tag Manager is a free tool to intuitively manage all the plugins you want to add to a website (TikTok tracking pixels, Google Ads, Linkedin Ads, Widgets and much more).
You can add the TikTok pixel to your Google Tag Manager account to measure and optimize the results of TikTok advertising.
To install the TikTok pixel in your Google Tag Manager account you must follow these steps outlined in the TikTok for Business help center.
If you have any questions, please contact us via chat!